No label, no manager. No problem.
You don't need a manager to become a successful artist. You don't need a label to get famous. You don't need a big budget to get streams.
You need a plan.
Great song. Zero streams. Sound familiar?
You put your heart into the music. You hit upload. You posted about it a few times. And then… nothing.
Most independent artists release music the same way. Upload. Post. Hope. Repeat. No strategy. No plan. No system. And the worst part? The algorithm isn't broken. Your release plan is.
Record labels don't sign artists because they're talented anymore. They sign artists who already have momentum: artists who know how to build it.
And that's exactly what this course will teach you. After this course, you will:
- Know how to plan, release, and promote your music.
- Be able to distribute and pitch your own releases.
- Have a clear content and promotion roadmap.
- Turn listeners into lifelong fans and build a career that lasts.
And most important of all? After this course, you will get streams.
KICKSTART MY CAREERINTRODUCING...
THE MUSIC MARKETING ACCELERATOR
RELEASE YOUR MUSIC. LIKE A PRO.
Learn the exact step-by-step system to plan, release, and promote your music on Spotify, Apple Music and beyond - so your next release actually reaches listeners.
Inside this masterclass you’ll learn how to:
- Build a clear artist identity & album concept
• Distribute to all major platforms (Spotify, Apple etc) and pitch your music
• Plan a strategic release campaign
• Run ads that grow your audience
• Create scroll-stopping content.
• Grow your fan database for a sustainable career.
Stop dropping songs into the void and start building a real career.
I WANT TO BECOME A SUCCESSFUL ARTIST!
MODULE #1
Foundations & Direction
In this module you’ll learn the core framework behind modern music releases and how music, content, discovery and fans connect to each other.
MODULE #2
Your Release Strategy & Timeline
In this module you’ll learn how to build a structured pre-release, release day and post-release strategy so your music gains momentum before it even drops.
MODULE #3
Content That Supports Your Music
In this module you’ll learn how to build a content system that consistently introduces new listeners to your music.
MODULE #4
Spotify Playlists & Discovery
In this module you’ll learn how Spotify’s discovery ecosystem functions and how to position your music for algorithmic and editorial exposure.
MODULE #5
Paid Promotion & Ads
In this module you’ll learn how to run digital ad campaigns that amplify your best content and bring your music to the right listeners.
MODULE #6
Music as a Long-Term Business
Streams are nice. But fans are what build careers. In this module you’ll learn how to move beyond single releases and start building a sustainable music business.
Weekly Live Q&A's
Every week we host a live Q&A where you can ask anything about your release, your strategy or your content. You'll never get stuck and can apply what you’re learning directly to your own music. Plus, you have a manager at a distance.
Social Media Masterclasses
New masterclasses focused on social media growth are added to the course regularly. These sessions go deep on the tactics artists use to grow on Instagram, TikTok and YouTube - so your skills stay sharp as the platforms evolve.
Private Artists Community
Connect with other artists working through the program. Share ideas, get feedback on your content and learn from each other's releases. Building a music career is easier when you're not doing it alone. We love to support our locals.
New Modules Added
The music industry doesn't stand still and neither does this course. Whenever platforms update, algorithms shift or new opportunities emerge for independent artists, new modules are added to keep your strategy current/
1:1 COACHING
Sometimes you don't need more information: you need someone to look at your music, your profile, and your strategy and tell you exactly what to do next. That's what these sessions are for.
In one hour, you'll get honest feedback on your music and positioning, a clear breakdown of your social media presence, and practical steps tailored specifically to where you are right now. No generic advice. No fluff. Just real direction built around you.
Whether you're feeling stuck, overwhelmed, or simply ready to move faster: this is your shortcut to clarity. Walk away knowing exactly what to fix, what to double down on, and how to reach the audience your music deserves. One hour.
Exclusively available to course members, at a discounted rate.
I'M READY TO RELEASE MY MUSIC
I'M CAROLINE.
I know what it feels like to pour everything into your music — and hear nothing back. As the front-woman of Amsterdam metal band The Charm The Fury, I built a fanbase from the ground up, toured internationally, and learned the hard way that talent alone doesn't build a career. Strategy does.
That journey took me behind the scenes. As marketing manager for Within Temptation, I ran campaigns that generated six-figure revenues within hours, secured international media coverage, and grew fanbases across 13+ countries. I've seen firsthand what separates artists who break through from those who stay stuck.
I built this course because I wish someone had handed it to me when I was starting out. Not theory. Not guesswork. Just the system that actually works - from someone who's lived it on both sides of the industry.
THIS COURSE IS FOR YOU IF YOU...
- You are releasing music and get zero streams.
- You want to release music and don’t know where to start.
- You want to promote your release - both online and offline.
- You want to build a long-term, sustainable career as an artist.
- You want to grow a fanbase.
- Do not have the money for an expensive manager or publicist.
- Do not have the leverage yet to get signed to a record label.
This course will give you all the tools you need to successfully set-up your own music release.
I WANT TO BECOME MY OWN RECORD LABEL!
What You Will Walk Away With
By the end of this program, you know how to position yourself as an artist, shape a clear album concept, and build a release around a story people actually want to follow.
- You’ll confidently distribute your music to all major platforms, understand how and when to pitch your tracks to Spotify, Apple Music, and other DSPs, and know how to properly submit your music for editorial consideration using official tools and platforms like SubmitHub.
- You’ll work with a clear, phased release plan - before, during, and after release, so every action has a purpose and builds momentum.
- You’ll learn how to create visibility the smart way: how to run and optimize digital ads, how to write and use content hooks that actually stop the scroll, and how to approach press, blogs, and curators in a way that gets replies instead of silence.
- You’ll leave with a clear content plan, knowing exactly what to post, when to post it, and how to create that content yourself - even without a big team or budget.
- When release day arrives, you won’t be overwhelmed: you’ll know exactly what “GO TIME” means, which actions matter most, and how to maximize reach when it counts.
And just as important: you’ll know what to do after the release. How to nurture listeners into real fans and grow your fan database exponentially, extend the lifespan of your release, and reuse this entire system for every future drop.
This is your all-in-one record label for only €74 per month.
I AM READY TO BECOME FAMOUSAre my results guaranteed?
Can I share course info with a friend?
Do you have any incentives if I refer a friend?
How many people will be in each group coaching session?
Not Sure Yet?
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