Great song. Zero streams. Sound familiar?
You put your heart into the music. You hit upload. You posted about it a few times. And then… nothing.
Most independent artists release music the same way. Upload. Post. Hope. Repeat. No strategy. No plan. No system. And the worst part? The algorithm isn't broken. Your release plan is.
Record labels don't sign artists because they're talented anymore. They sign artists who already have momentum: artists who know how to build it.
And that's exactly what this course will teach you. After this course, you will:
- Know how to plan, release, and promote your music.
- Be able to distribute and pitch your own releases.
- Have a clear content and promotion roadmap.
- Turn listeners into lifelong fans and build a career that lasts.
I know what it feels like to pour everything into your music — and hear nothing back. As the front-woman of Amsterdam metal band The Charm The Fury, I built a fanbase from the ground up, toured internationally, and learned the hard way that talent alone doesn't build a career. Strategy does.
That journey took me behind the scenes. As marketing manager for Within Temptation, I ran campaigns that generated six-figure revenues within hours, secured international media coverage, and grew fanbases across 13+ countries. I've seen firsthand what separates artists who break through from those who stay stuck.
I built this course because I wish someone had handed it to me when I was starting out. Not theory. Not guesswork. Just the system that actually works - from someone who's lived it on both sides of the industry.
RELEASE YOUR MUSIC. LIKE A PRO.
Learn the exact step-by-step system to plan, release, and promote your music on Spotify, Apple Music and beyond - so your next release actually reaches listeners.
Inside this masterclass you’ll learn how to:
• Build a clear artist identity & album concept
• Distribute to all major platforms (Spotify, Apple etc) and pitch your music
• Plan a strategic release campaign
• Run ads that grow your audience
• Create scroll-stopping content.
• Grow your fan database for a sustainable career.
Stop dropping songs into the void and start building a real career.
BECOME MY OWN RECORD LABEL
Online Course & Masterclasses
Consisting of 6 modules, 4 workbooks, 3 e-guides, bonus modules & masterclasses added regularly. Learn more ➝
1:1 Coaching
Get a personal 60-minute session where we map out exactly where you are as an artist and build a clear plan for your first release. The fastest way to hit the ground running. Learn more ➝
Budget Friendly
€74
Monthly access to growing content
Level Up
€84
Everything in Starter, plus personal guidance
Self-Made Artist
€269
Immediate access to all content
Basic
€649
The complete package with intensive guidance
No label. No Manager. No Problem.
However.. Not sure yet? Sign up for my newsletter and I will share with you the latest music marketing tips & tricks!
