ABOUT
MISSION & STATEMENT
"I help bands break through the noise and into the spotlight - because great music deserves to be heard. You will get the strategy, tools and guidance to make it happen"
VISION
My track record speaks for itself. My campaigns have generated six-figure revenues within hours, secured high-profile media coverage, and grown fanbases across multiple markets.
With direct access to a European and global network of PR teams and media partners in 13+ countries, I open doors that others can’t. My niche expertise in metal, punk, and hardcore ensures campaigns that resonate with fans while delivering measurable commercial impact. And above all: as former artists of rock- and metalbands, I understand the artist’s world from the inside out and can blend artist creativity with a commercial view.
I will teach you all the knowledge, tips and tricks, that I have gathered over the last twenty years.
BRANDÂ STORY
 I am a music marketing strategist with a unique perspective shaped by both stage and strategy. As the former front-woman of Amsterdam-based metal band The Charm The Fury, I know what it means to build a fanbase from the ground up.
After years of touring internationally, I transitioned behind the scenes – becoming the marketing manager for Within Temptation, one of the most successful bands in Dutch history.
With experience on both sides of the industry, I bridge creative vision and commercial strategy to help artists grow with clarity, credibility, and impact. My track record speaks for itself: my campaigns have generated six-figure revenues within hours, secured high-profile media coverage, and grown fanbases across multiple markets.
KICKSTART MY CAREER